The White Label Story

New Zealand made & owned

White Label designs and produces beautiful, quality workwear proudly made in New Zealand. We offer complete customisation across our product, and provide wider Soft Material Consulting on both a small & large scale.

Created as a sister brand to Mavis & Osborn, White Label was formed out of necessity & demand for high quality, customisable workwear with a focus on hard wearing aprons led by fashion designer Tamzin Hawkins.

With a focus on ethical manufacturing and sustainable business practices, White Label pushes to work with sustainable materials and local makers to help bring both economic & cultural benefit to the people of New Zealand.